Privacy Policy

Last Updated: December 2024

1. Information We Collect

To provide you with our carefully curated selection of baby care essentials and scientifically crafted beauty collections, we collect the following types of information:

Personal Information You Provide

• Contact Details: Name, email address, shipping address, and phone number when you create an account or place an order
• Payment Information: Credit/debit card details processed through secure payment gateways, or PayPal account information
• Profile Information: Preferences for baby products, beauty collections, and feeding essentials that help us personalize your experience
• Communication Records: Correspondence with our customer service team at [email protected]

Automatically Collected Information

• Device Information: IP address, browser type, device type, and operating system
• Browsing Data: Pages visited, products viewed, time spent on site, and referral sources
• Purchase History: Products purchased, browsing patterns related to our baby care and beauty collections

2. How We Use Your Information

We use your information with the same care and attention we put into selecting our products:

• Order Fulfillment: To process your purchases of baby bottle sterilizers, breast pumps, breastfeeding essentials, and our exclusive Eyes collection products
• Customer Service: To provide personalized support for your parenting and beauty needs
• Personalization: To recommend products that match your interests in baby care and beauty collections
• Security: To protect against fraudulent transactions and unauthorized access
• Global Operations: To facilitate international shipping to most global destinations (excluding Asia and select remote areas)
• Communication: To send order updates, respond to inquiries, and share relevant offers (with your consent)

3. Data Sharing and Disclosure

We treat your data with the same discretion we know modern mothers appreciate:

• Service Providers: We share necessary information with trusted partners who help us operate our store, including:
  • Payment processors (Visa, MasterCard, JCB, PayPal) for secure transactions
  • Shipping carriers for delivering your baby care and beauty products
  • IT service providers for maintaining our secure platform
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new owners
• Never Sold: We do not and will never sell your personal information to third parties

4. Data Storage and Security

We protect your information with the same dedication we bring to ensuring product safety:

• Storage Location: Data is stored on secure servers with appropriate geographical considerations for our global customer base
• Retention Period: We retain personal information only as long as necessary for business purposes or as required by law
• Security Measures:
  • Advanced SSL encryption technology for all data transmissions
  • Secure payment gateways with regular security audits
  • Restricted access to personal information on a need-to-know basis
  • Regular security compliance checks and updates

5. Your Rights and Choices

We believe you should have control over your personal information, just as you have choice in selecting the perfect products for your family:

• Access & Correction: You can access and update your personal information through your account settings
• Data Portability: You may request a copy of your personal data in a structured format
• Deletion Rights: You can request deletion of your personal information, subject to legal requirements
• Marketing Preferences: Manage your subscription preferences for emails about new baby care products or beauty collections
• Cookie Controls: Manage your cookie preferences through your browser settings (see Section 6)

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for site functionality, shopping cart operation, and secure checkout
• Analytical Cookies: Help us understand how mothers interact with our baby care and beauty product pages
• Preference Cookies: Remember your choices and display preferences
• Marketing Cookies: Used with your consent to show relevant offers for products like our Eyeshadow 101 collection or breastfeeding essentials

You can control cookie settings through your browser, though disabling essential cookies may affect site functionality.

7. International Data Transfers

As we serve customers globally (excluding Asia and select remote areas), your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this policy and applicable laws.

8. Children’s Privacy

While we specialize in products for babies and children, our website is not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately.

9. Policy Updates

We may update this policy to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or email. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact Us